Sponsorship of Medical Textbooks by Drug or Device Companies
نویسندگان
چکیده
منابع مشابه
Restricting advertising, promotion and sponsorship by tobacco companies
Often tobacco industry activities may appear as public good activities, while actually inconspicuously working to undermine tobacco control efforts. It is important to be wary of any use of logos or mascots as well as secondary products used to promote smoking (e.g. logos on sports equipment). Although sponsorships may appear positive, it may work to change perceptions of tobacco use or the tob...
متن کاملRestricting advertising, promotion and sponsorship by tobacco companies
Often tobacco industry activities may appear as public good activities, while actually inconspicuously working to undermine tobacco control efforts. It is important to be wary of any use of logos or mascots as well as secondary products used to promote smoking (e.g. logos on sports equipment). Although sponsorships may appear positive, it may work to change perceptions of tobacco use or the tob...
متن کاملE-books or textbooks: Students prefer textbooks
Previous research has demonstrated that the experience of reading e-books is not equivalent to reading textbooks. This study examines factors influencing preference for e-books as well as reported use of e-book content. Although the present student cohort is the most technologically savvy to ever enter universities, students do not prefer e-books over textbooks regardless of their gender, compu...
متن کاملTobacco Companies’ Public Relations Efforts: Corporate Sponsorship and Advertising
Tobacco industry advertising and promotional efforts often are aimed directly toward the sale of industry products. However, corporate public relations activities also can have an important impact on the public images of and attitudes toward individual tobacco companies. This chapter examines the nature and potential impact of such efforts, including n Corporate sponsorship of events and organi...
متن کاملPatterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey
BACKGROUND Sports sponsorship is a significant marketing tool. As such, it can promote products that pose risks to health (eg, high fat and high sugar foods) or it can promote health-supporting products (eg, sporting equipment and services). However, there is a lack of data on the proportion of sponsorship associated with "unhealthy" and "healthy" products and no methodology for systematically ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Canadian Medical Education Journal
سال: 2010
ISSN: 1923-1202
DOI: 10.36834/cmej.36527